Our Unique Story

logoMembers of the Payne Arcade Business Association (PABA) have been working together since 1922 to promote and develop professional business relations, assist and support emerging and long-standing businesses, and engage in civic affairs. On occasion of its 100th Anniversary in 2022, PABA will build and expand on this long-standing tradition, focusing on elevating the awareness, appeal and value of all the unique businesses, entertainment experiences and non-profit services to our neighbors and patrons from the greater St. Paul area. To kick off the next 100 years, PABA is launching a fresh brand: ‘PAYNE + ARCADE | UNIQUELY EAST SIDE.

A Vibrant Intersection of People, Neighborhood and Businesses.

The new brand is intended to reflect our rich asset of unique stores, restaurants, service providers, art & entertainment venues, non-profits and community organizations, all serving important needs of one of the most diverse communities in St. Paul – and many locally owned, representative of the diversity of the community.

Positively Modern. Yet Traditional.

The brand – and PABA’s efforts - are also aimed at representing the rich mix of well-established anchor businesses and new, emerging storefronts and services, meeting both traditional needs and interests of the next generation, in a conventional but exciting and colorful main-street setting. The aim is to advocate for development without displacement, by preserving and bringing back to life historical buildings; encouraging select development opportunities for new buildings and ventures; and nurturing incubators and creative places for up-and-coming entrepreneurs, makers and artists.

Celebrating Culture. Highlighting History.

The fresh brand – and forthcoming messaging – are also intended to invite and entice local patrons and visitors alike to explore and experience a place that embraces all cultures, ethnicities, and social and economic backgrounds. And a place that is home to many historical landmarks and treasures, including important traditional Native lands and significant sacred sites; first homes of many generations of immigrants settling in this part of town – continuing until today; structures giving testimony to early industrialization and strong work ethic; and a resilient and creative community ready to open the next chapter of its storied history.